Earlier today (28th June 2022), it was finally confirmed that the Xiaomi 12S series will finally be launching on July 4. However, prior to its announcement, the company’s CEO shared a video in which it answered a number of FAQs (frequently asked questions).
Looking at this video, Lei Jun, the CEO and Founder of the Chinese tech giant talked about the cooperation between the brand and Leica and even talked about how the 12S series won’t be passing through DxOMark camera rating test. Lei Jun stated that the reason for the first one is more professional while the second is expenditure. To elaborate, he said that Leica was the one that approached Xiaomi.
For those unaware, Leica is a known German based company that specializes in making cameras and lenses. The senior official stated that the camera maker reached out to the smartphone brand to seek a partnership. Jun stated that “I think we are quite proud and thank them for their recognition of Xiaomi.” With the new cooperation, he believes that Xiaomi will be able to move forward with imaging technology and the photography experience its smartphones offer.
Lastly, the CEO also revealed why the company is not having the Xiaomi 12S series undergo the DxOMark rating. Apparently, the rating tests are quite expensive, so expensive that the brand decided to skip it entirely. Rather, it is placing its bets with the optimization and collaboration efforts from Leica.
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