Snap has announced that the company is rolling out its subscription plan costing $3.99 per month for the social media platform Snapchat. The service, which is called Snapchat+, gives access to some exclusive and pre-release features.
The development comes at a time when the company’s primary source of revenue have been impacted and the company has given a disappointing sales outlook for the current quarter a couple of months back.
Although the new subscription service is a part of the company’s strategy of a new revenue stream, Jacob Andreou, Snapchat’s senior vice president of products doesn’t expect it to become the primary revenue source for the company.
Currenlty, Snapchat+ includes pre-release, experimental and exclusive features such as pining close friend as a BFF and customizing the app’s icon. The company says that it is intended for the “most passionate members” of Snapchat.
It is now available in the United States, Canada, the United Kingdom, France, Germany, Australia, New Zealand, Saudi Arabia and the United Arab Emirates.
There are other social media platforms that have introduced subscription services. Last year, Twitter announced the Blue subscription for ad-free access to the platform, costing $2.99 per month. Recently, Telegram introduced a new Telegram Premium service.
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