Apple holds 60% of the smartphone market in Japan. However, the brand had to revise the pricing of some of its models. As a result, iPhone models have become significantly more expensive in Japan over the past few days.
Apple Japan has revised the prices for all iPhone models as of Thursday. The depreciation of the Japanese Yen against the US Dollar, which has lost roughly 18% of its value to the dollar in the last three months, is the reason for some models becoming nearly 20% more expensive than before.
For instance, the price of the iPhone 13 Pro has increased from 122,800 yen ($904) for the 128GB storage capacity to 144,800 yen ($1,066). The price of the iPhone SE Gen 3 has increased from 57,800 yen ($425) to 62,800 yen ($462) in the interim. It is common for multinational corporations like Apple to modify prices in a particular market to match with the change in a currency’s strength versus other currencies as the world contends with inflation (and supply shortages) across nations.
Apple’s price hike on iPhones comes just before the company is anticipated to unveil its new array of iPhones for the year, which is typically in September. Apple hasn’t changed the pricing of any other items from its Mac or iPad lineups; it has just raised the price of its iPhones so far.
Recently, Apple created a buzz in the global market by announcing the new M2 processor for its upcoming MacBook Air and a report also suggested that the upcoming AirPods Pro 2 will have a USB Type-C charging port.
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