While OnePlus initially only sold premium grade devices, it has seen great success in the mid range category thanks to its Nord branding. Now, it appears that the company is considering spinning off Nord as a separate brand.
According to TheMobileIndian, the Chinese smartphone maker is planning on expanding its mid range presence in the market even further. It has already launched the Nord CE 2, the Nord CE 2 Lite, and even the latest addition, the Nord 2T recently. And now, a source close to the matter has stated that the next strategy to grow in the mid range segment is by having OnePlus spin off its Nord as an independent brand or possibly even a sub brand.
In other words, this would bring the company in line with other Chinese OEMs like Oppo with Realme, Vivo with iQOO, and Xiaomi with POCO. The source further added that Nord will be treated as a standalone company and will have its own unique branding, stores, and even team. Notably, Nord phones will no longer have OnePlus branding, rather they will carry the words “from OnePlus” or “a OnePlus brand” in come places.
Based on the branding so far, we can expect a branding that uses light blue as its theme color. The sources also stated that the Nord branding will continue to focus on offline channels and to build a strong offline presence thanks to new dedicated showrooms and partnerships with third party stores and other authorized resellers. The Nord branding doesn’t just end with smartphones and will soon encompass TWS earbuds, Bluetooth neckbands, power banks, fitness bands, smartwatches, and much more.
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