- Samsung was the number one smartwatch brand in India in the first quarter of 2022. It registered strong double-digit growth in the country. According to IDC’s Worldwide Quarterly Wearable Device Tracker, the South Korean brand recorded a 65 percent volume market share in the smartwatch category. Meanwhile, Samsung also captured 31 percent market share in the TWS segment during the three months between January to March.
The Samsung Galaxy Watch4 was the main driver of growth in the smartwatch segment. It achieved a double-digit quarter-on-quarter performance. The device was launched in August last year and it packed impressive features like AMOLED display, 16GB storage, body monitor, and various health sensors. It also ran on Wear OS out of the box. Samsung ensured a wider availability of the Galaxy Watch4 across both online and offline channels which made it reach the masses.
In the TWS category, the Galaxy Buds 2 was the key driver for Samsung. The earphones were also launched last August. Samsung is expected to launch the successors to the Galaxy Watch4 and Galaxy Buds2 at an unpacked event next month.
As per IDC report, Apple was the second leading brand in the smartwatch segment with 22.7 percent market share. Fitbit, Fossil, and Garmin completed the top five list with 4.7, 3.5, and 1.7 percent market share respectively.
IDC has slightly different benchmarks for what qualifies as a smartwatch. As per IDC, any wearable that can run third-party apps and has an app store is a smartwatch. IDC classified watches by Noise and BoAt as basic watches.
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