A new report has revealed interesting insight regarding the Indian smart wearable market. Looking at this report, we can see that boAt managed to take the throne in the market, with the region also seeing an impressive growth overall.
The news arrives from an IDC report, which claimed that 23.9 million units of wearable devices were shipped in the second quarter of this year. This marked an increase of a whopping 113 percent compared to the same period last year. Furthermore, the first half of the year saw 38 million units of wearable gadgets being shipped, which also marked a rise of 65.8 percent year on year.
During this time, boAt lead the segment with a massive 34.3 percent market share, which also saw a significant 76.6 percent rise over last year. Following this brand, Noise took the second spot in the country with a market share of 11.5 percent. Furthermore, OnePlus, Fire-Boltt, and Realme rounded up the top 5 spots in the region with an 8.7 percent, 6.8 percent, and 4.6 percent market share respectively. Talking about the smartwatch category alone, Noise came out on top in this list with a 28.5 percent market share.
Notably, this category also saw immense growth, with a 296 percent rise year on year compared to the same period last year. Fire-Boltt took the second spot with a 24.7 percent market share. The report added that strong online and offline promotions helped boost sales, while newer models being announced also helped the companies expand their presence in the region.
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