Last year, in June, OnePlus merged its business with OPPO and announced that the company would operate independently. CEO of OnePlus, Pete Lau, also took the role of Senior VP and Chief Product Experience Officer at OPPO.
Earlier this year, the company revealed its plans to enter the offline markets with the help of OPPO. Today, the company has announced that OnePlus has now entered the offline market through OPPO’s offline channels.
The offline expansion of OnePlus is currently limited to the Chinese market. The company has revealed that offline experience points will cover 2,800 districts and counties across the country and added that there will be more than 5,000 stores.
Li Jie, President of OnePlus China, has announced that the OnePlus phones have fully entered the OPPO offline channels with more than 5,000 stores. It covers over 90 percent of prefecture-level cities and also provides after-sales service.
Soon after the merger of OnePlus and OPPO, the company stated that the merged entities can effectively use the group’s sales channels and after-sales services to reduce costs and focus more on the development of advanced technologies.
OnePlus had managed to sell more than 10 million units of premium smartphones globally in 2021, and the company plans to step up its push to expand the brand’s presence in the global high-end smartphone market. The company’s push for its presence in the offline market will definitely help the company reach more users and create a trust factor among users who are wary of online-only brands.
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