The Indian smartphone market witnessed yet another quarter of decline in Q3 2022, reports IDC. The number of shipments reduced by 10% YoY. Brands managed to ship 43 million units from July to September.
This was the lowest third-quarter shipment since 2019. Weakening demand and increasing device prices affected sales despite an earlier onset of the Diwali festive season offers and deals.
Talking about brands, Xiaomi managed to cling to the first position. Samsung regained the second slot as Realme dropped to fourth. Vivo and Oppo rounded off the top five with third and fifth places, respectively.
All the aforementioned companies, except Oppo, saw a drop in shipments. Oppo even had a lead in the offline segment.
More than 70% of Xiaomi’s shipments came from the online channel. Vivo saw its highest-ever online shipments of 35%.
Samsung led the 5G category with a 27% share, while Vivo was second with a 15% share. Around 53% of Samsung’s portfolio was 5G-enabled.
Overall, companies shipped 16 million 5G smartphones in Q3. It accounted for 36% of total shipments. The ASP of 5G smartphones stood at $393.
Smartphones powered by MediaTek led the market with a 47% share. Whereas, the market shares of Qualcomm and UNISOC were at 25% and 15%, respectively.
The premium segment ($500+) registered a growth of 64% YoY with an 8% market share. Apple led this category with a 63% share, followed by Samsung and OnePlus at 22% and 9%, respectively.
The sub-$300 segment, which is known for driving sales in India, declined by 15% YoY. Hence, the performance of the entire market dwindled.
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