Sony has revealed that the company plans to expand its Chinese game incubation business, which is also known as China Hero Project. The company is planning to increase investment for incubating new games and developers in the region.
As per the report coming from Reuters, Sony is planning to invest one million yuan or about $140,000 in each China-developed game that the company incubates through its programs.
The development of increasing efforts by Sony in the Chinese market comes at a time when Microsoft is actively pursuing Chinese developers, and Reuters claims that Sony plans to go head-to-head with the Xbox maker in the country.
Previously, games incubated by Sony under China Hero Project received financial and development support, but the games weren’t published by the company. But now, as per the report, Sony aims to support Chinese games through PlayStation Studios and is aiming to publish games, starting with Lost Soul Aside.
So far, the company has supported 17 small-scale games alongside striking successful deals like Genshin Impact. By investing heavily in incubating new games and developers, the company plans to achieve its goal of selling twice the PS5 models in China than the PS4 models.
After missing out on making Genshin Impact an Xbox exclusive, Microsoft has reportedly been trying to scout for more Chinese video game developers to work with and is looking to entice them with large Xbox Game Pass offers.
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