Transsion Holdings, the parent company of Tecno, Infinix, and Itel, announces a global strategic partnership with Google. This collaboration will involve in-depth cooperation in Android operating system, online advertising, and Google Cloud services.
The two companies aim to serve emerging markets like Africa through this new partnership.
The official press release notes that Google will help Transsion build a ‘smart life ecological platform’. This platform will power ‘digital smart lifestyles’ and serve hundreds of millions of consumers in emerging markets and global mobile developers.
Transsion will use Google advertising tools to transform its digital platform business. The company seeks to improve its advertising monetization efficiency with this move.
Further, Transsion will also utilize Google Cloud technology to enhance its business capabilities in operation. It will introduce Google Cloud’s advanced infrastructure, big data, AI/ML network, and Media CDN technologies to improve user experience and build a Transsion developer cloud platform
Google’s Media CDN is not only safe and efficient but also provides a full range of automated content delivery experiences. Since it brings service content close to end users, it will help developers going to Africa maximize their operational efficiency at a minimum cost.
About 5 billion of the 8 billion world population live in emerging markets. Transsion and Google intend to provide high-quality smart products and efficient mobile internet services to these consumers via their collaboration.
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