Apple has announced some new measures to expand variability in app pricing in the App Store. The new measures will see developers accessing up to 700 new price point options in pricing their apps and services. This comes on the heels of tightening regulatory scrutiny of the Cupertino-based tech powerhouse.
The new expansion of the pricing system in the App Store will also allow US developers to fix the price of their products outside the ending $.99 tag currently subsisting in the Store. The new total number of price points now available in the App Store stands at 900. The new pricing templates offer greater variability to developers and buyers. The changes cover app purchases and subscriptions. Apple will also extend the new policy to the global market together with new tools aimed at helping developers manage pricing outside their local market.
Apple has had a running battle with vendors and regulators because of its iron-grip control of some activities in the App Store. Regarding pricing, it has continued to get complaints from developers especially as demand shifted to subscription revenue. Developers continue to demand greater flexibility within Apple’s pricing setup. Some critics have also pointed out that such a lack of flexibility could hinder some businesses’ development. The new rules are meant to address developer concerns relating to making special offers and discounts on purchases and subscriptions. It offers developers a wider range of options overall across Apple’s 175 markets. 100 new higher price points are available upon request for prices between $1,000 and $10,000.
Apple also says that the new range of pricing options can be useful for managing subscriptions and other in-app purchases. The company hopes the new system will make pricing to be more consistent across the App Store ecosystem. The new Apple changes kicked in on December 6 for auto-renewable subscriptions. The changes will take effect in Spring 2023 for paid apps and in-app purchases.
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