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Artificial intelligence (AI) technology is constantly developing and advancing. It is used in a wide range of fields, including healthcare, finance, and customer service. In the near future, it will also be used in the design of Audi cars. Audi, like many other car manufacturers, is exploring the potential of AI to improve the design and functionality of its vehicles.

Audi Leverages AI to Enhance the Creative Process in its Rim Design with In-house Developed Software FelGAN

Audi has revealed that it is using artificial intelligence (AI) for the first time in its design process, with the development of an AI-based software called FelGAN. The software uses generative adversarial networks (GANs) to provide designers with new sources of inspiration and ideas for their work.

Audi AI Design wheels
Source: Audi

FelGAN acts as a kind of idea hub for Audi’s rim design team, allowing designers to exchange new versions and variations of their designs. The AI is able to create photo-realistic designs itself, or recombine existing designs in a targeted way. This allows designers to discover new motifs and perspectives, and to use the AI’s suggestions to further develop and refine their own creations.

The AI’s user interface, which is based on Streamlit technology, allows for quick feedback and short development cycles between the design and IT teams. The components of the AI application, which require significant processing power, are run in the cloud, so designers do not have to rely on local hardware when using the software.

In addition to providing inspiration, FelGAN also assigns a mathematical value, known as “DNA”, to each design it creates. This allows designers to reproduce the designs at any time. Designers can also feed the program with their own designs and photos, adding them to the virtual experimental surface. Special algorithms are used to determine the appropriate DNA values for these inputs.

Overall, FelGAN is helping Audi’s designers to think outside the box and experiment with new ideas and approaches. By developing the AI software in-house, Audi is also demonstrating its competence in an important and emerging field. The company has stated that it aims to use AI in all departments, as part of its goal to become a data-driven company.

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