Nothing says it has opened its physical store to retail its products including smartphones and TWS earbuds. It is also in talks with some US carriers to sell new smartphones through their stores. The Nothing identity has been accentuated with the transparent design of the Nothing phone. The Nothing physical store has opened in London and with 7 days a week operation.

Nothing

The Nothing Phone(1) remains an iconic and innovative Android smartphone that propelled Nothing to greater prominence. Nothing’s CEO Carl Pei says the company is making concrete moves to enter the lucrative United States market.

The Phone(1) has been unable to tickle the imagination of US consumers and Nothing wants to change that narrative. The London-based OEM says it has made significant progress in talks with US carriers to potentially launch a future product. These engagements between OEMs and network carriers tend to favor the bigger companies. These companies can develop obligatory and carrier-specific software updates, as well as manufacture new products with a discount regime.

Nothing’s new physical store is an investment not common with rising OEMs, thus it is a decent achievement. It is expected that more stores will join the current one located on more than two floors in its London facility. There is a great collection of audio products together with the Nothing Phone(1) in the store.

The store is expected to be open from 10 am to 7 pm on Mondays to Saturdays, as well as 12-6 pm on Sundays. There are no fine details on the stage of talks between Nothing and carrier networks in the US. It is also not known what specific US carriers are being engaged by the company. An entry into the US could transform the fortunes of the Nothing brand. We expect the OEM to pursue the talks with energy and commitment.

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