itel Ranked as the Most Preferred Brand in India’s sub-Rs. 8000 Mobile Phone Segment

 A consumer survey conducted by Counterpoint Research has shown that Transsion Holdings subsidiary itel is the preferred brand in the sub-Rs. 8,000 category of the mobile phone market in India. The Chinese brand enjoys the highest proportion of repeat users among first-time handset buyers in the segment. Counterpoint Research claims that it conducted both offline and face-to-face interviews in 23 Indian cities with mobile users in the sub-Rs. 8,000 price category while compiling the report.

The report shows that 55% of respondents whose first mobile phone was an itel branded phone have upgraded to another device from the same brand. Samsung and Lava also ranked second and third respectively in terms of first-time mobile phone users who have stuck to the same brand while upgrading to a new model.

It is estimated that half of current Itel mobile subscribers purchased their first phone from Itel. However, that has not translated to brand satisfaction as the report also shows that itel consumers were the least satisfied (1%) with their existing phones among the top three brands in this sector in terms of current mobile phone ownership. This may not be unconnected with the not-so-impressive battery life that is associated with itel mobile phones, especially smartphones.

However, the survey revealed that the majority of users sampled selected itel as their next choice brand based on brand trust, cost, after-sales services, appearance, and durability, according to the report. An estimated 76% of current itel consumers expect to recommend the brand to friends based on their overall experience.

In another aspect, itel ranks third in terms of market share in the sub-Rs. 8000 segment.

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