BMW introduced a new futuristic concept car at the Consumer Electronics Show (CES) in Las Vegas. Called the BMW i Vision Dee, the vehicle is an ultimate chameleon on wheels with an e-ink exterior, enabling it to cycle between up to 32 shades. “Dee” is an acronym for Digital Emotional Experience but it also gives the impression of a human-like personality for the car, which is designed to have self-awareness and the ability to communicate with its occupants.
For the unaware, the i Vision Dee isn’t the first BMW that can change colors. At CES last year, the company revealed the iX Flow, which had a similar ability. But unlike the iX Flow, the i Vision Dee offers up to 32 different colors with nearly endless possibilities for different patterns. Interestingly, the car has a digital interpretation of the brand’s signature kidney grille that can display different facial expressions. It can make expressions of astonishment, visual approval, and more. Some might say it’s coming straight out of Pixar’s Cars franchise.
The BMW i Vision concept car includes a modern version of the brand’s iconic grille shape and Hofmeister kink, with a digital twist. The sedan has a fairly simple appearance, but it is inspired by the 2002 model, which is known for its iconic design. The proportions of the i Vision DEE can be seen as a nod to this classic model.
Another major highlight of the car is its very human-like virtual assistant, called “Dee.” Unlike other digital assistants like Alexa or Siri, Dee is a sassy and cheerful assistant with a personality. It’s meant to form a closer connection between people and machines.
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