Samsung Electronics‘ Harman had revealed a bunch of new in car technologies under its “Ready” branding during the CES 2023 event. Now, the company has announced that its Ferrari will be its latest partner for its Ready Upgrade technology.
Harman has just entered into a partnership with Ferrari and will offer its Ready upgrade hardware and software suit to the known automobile maker’s in-cabin experience for its vehicles. Basically, the brand’s customers will now gain access to update and personalize features and services at any time “similar to a smartphone.” At the moment, various car manufacturers have partnered up with mobile brands and other as they have had difficulties in keeping up with changes in technologies and security features outside of their specialty.
Thus, Harman ready Upgrade is an innovative software and hardware technology that would enable efficient in car updates that would help improve the vehicles life cycles and shorten the development cycle for car manufacturers. Apart from the collaboration, Harman also announced that it is now the In-Cabin Experience Team partner for Scuderia Ferrari. Meaning, Harman will be the exclusive In-Cabin Experience partner for Ferrari’s Formula 1 team beginning with the 2023 season.
Although, the two companies have yet to reveal any further details regarding their new partnership. So it is unclear if Harman Automotive is a sponsor or if the company will deliver Ready Upgrade technologies for the Scuderia Ferrari’s In-Cabin Experience Team throughout the 2023 Formula 1 season. According to CEO of Ferrari, Benedetto Vigna “our partnership brings together two brands celebrated for excellence and for pushing the boundaries of technology and innovation.”
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(Via)
