Indian Cricketer Hardik Pandya was recently spotted with the POCO X5 Pro ahead of the X5 series launch. Now, the company has officially announced that it is appointing the known athlete as its brand ambassador in India.
With the new appointment, we can expect to see Hardik Pandya promoting the brand directly. He will likely also be a part of the Chinese smartphone maker’s promotions for its upcoming X5 series. The company claims that the X5 lineup will arrive with a number of upgrades and improvements over its predecessor. So the brand would also have the popular Indian Cricketer help establish this in its marketing efforts as well.
The company has also stated that the new mid range smartphones will offer great performance with an aggressive price tag. According to Himanshu Tandon, Country Head, POCO India “Hardik Pandya is a name that connects with India in a heartbeat. His never give up attitude, zeal, and enthusiasm go perfectly well with our brand’s DNA and we are confident that his personality will resonate with our audience and fans. Aligned with our brand imagery, we are confident that he will play an instrumental role for our brand and we are extremely proud to have him on board as POCO’s ambassador.”
Similarly, Hardik Pandya, who is managed by RISE Worldwide, stated that “I am pleased to partner with a youth centric smartphone brand like POCO. I admire their smart, sleek and absolute performance led smartphones. Most importantly, I resonate with the brand’s motto of ‘Everything you need, Nothing you don’t. I look forward to this partnership and connecting with the brand’s young community.”
RELATED:
- POCO X5 Appears on Geekbench With Snapdragon 695 Soc, Android 12 & 8GB RAM
- Poco X5 Pro: Everything You Need to Know
- POCO M3 Global and EEA Variants Grab MIUI 13 Update
(Via)
