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There are two types of display panels on electronic gadgets – OLED and LCDs. However, OLED panels have failed to make their appearance on big screens even after dominating smartphones. Samsung has been one of the early adopters of OLED panels in its tablets. However, other OEMs have failed to adopt the same. As per Counterpoint Research, the COVID-19 pandemic has pushed the OLED tablet’s popularity. The trend is said to continue and a jump in penetration is expected in 2024. 

Samsung already uses OLED display panels on its Tab S series. Last year, tablets launched with OLED displays include ASUS VivoBook 13 Slate, Huawei MatePad Pro 11, and Lenovo Tab P11 Pro Gen 2. 

There is a big difference between LCD and OLED displays. The former uses LED backlight for illumination whereas the latter provides pixel illumination to offer better colour contrasts and viewing angles. OLED panels are expensive as well as difficult to manufacture. However, they are also reliable as burn-in and pixel wear are more prevalent in LCDs. Falling manufacturing costs and the introduction of new technologies are expected to resolve the issues plaguing OLED panels. 

As per the Counterpoint Research data, tablets with OLED displays account for 8 percent of the global market share in Q3 2022. They are likely to grow incrementally every quarter and achieve a 15 percent share in Q2 2024. Till the third quarter of 2022, South Koren major Samsung dominates the OLED tablet market with 68 percent share. Lenovo, Huawei, Microsoft, and Asus have market shares of 19,10, 2, and 1 percent respectively. 

Counterpoint Research adds that significant developments in OLED penetration will likely remain dormant in 2023 as the cost of the display panel remains high. LG Display is increasing the capacities at its plants which is ultimately expected to reduce the per-unit price of an OLED panel. The research firm predicts that in Q2 2024, Samsung will have 40 percent market share followed by Apple having 21 percent share as the Cupertino-based tech giant is also expected to announce OLED iPads in future. 

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