Samsung launched its next-generation flagship Galaxy S23 series last week. The lineup comprising of standard, Plus, and Ultra models are expensive than the previous generation models. Now, the South Koren brand announced that it has received 1,40,000 pre-orders within the first 24 hours of opening up of pre-bookings. The number is twice as many as the last year’s Galaxy S22 series. This also shows a strong demand for premium smartphones in the country.
The record pre-booking numbers of the Galaxy S23 series is attributed to cashbacks, bundled ecosystem products, and affordable schemes. Samsung India’s Vice President said that the average selling price of a Galaxy S23 series device is Rs 1 lacs which almost rakes up Rs 1,400 crore in revenue. He also added that Samsung’s proprietary financing scheme has been extended to 18,000 pin codes from 12,000 last year covering almost 60,000 stores from 40,000.
With the record pre-bookings, Samsung expects to grow in double digits in the premium segment this year on the back of strong pre-orders for the flagship Galaxy S23 series as well as other devices.
Additionally, Samsung also confirmed that all Galaxy S23 series units sold in India will be manufactured at the brand’s Noida facility in the country. The local manufacturing of the flagship lineup will ensure that products will be available across all regions from the first day of the sale.
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