In a recent interview with Microsoft CEO Satya Nadella, the company’s future plans regarding AI took shape. Microsoft’s search engine, Bing will soon be powered by OpenAI, the company that designed ChatGPT. Their announcement is all about reimagining the search engine with AI. Microsoft has incorporated ChatGPT in its search models, allowing users to converse after queries – using Bing as a co-pilot for the web. For instance, users could be looking on Edge for a website or a document, and they will be able to summarize it with a single prompt. A whole lot of features come together in order to make this work, Microsoft says.
The relationship of Microsoft with OpenAI is multifaceted, Nadella stated. What they’ve done over the last 4 years is build out the core infrastructure upon which OpenAI is built. Plus, a lot of services, such as Character.AI already use AzureAI. When questioned about using 3rd party software for its benefit, Microsoft focused on the assets the company gains from using OpenAI with their models. They get to incorporate these large models with their products, and they receive an investment return and a commercial return in the long run.
Since OpenAI is all about safety in AI, Microsoft will make sure that OpenAI will adhere to its set of principles (and incorporate it for engineering models). For their coming models, the company states it will make sure that add humans in the design loops so that human agency and judgment play a key role in training the model. They will also focus on the quality of the pre-train data. The company will filter and catch harmful data via safety nets in the AI model to create a safer, friendly tool for everyone.
The way that people will get their value back from Bing Search with GPT will be focused on new incentives for SEO. Everything will be linkable and searchable from the same page. This won’t be a complete departure from the current search model, but it will work in a similar way. When questioned regarding Google’s position in the search engine arena, Nadella stated that they want to help website publishers get to more people and seen by multiple demographics. By having a more evenly spread search share, it will help publishers divert traffic from multiple sources, increasing revenue, data collection and effectively helping the user utilize the search engines for their benefit.
Lastly, Microsoft has a very interesting stance on its competition with search engine giant, Google. Chrome uses google search to divert traffic, Edge uses Bing to do so. They want to build a competitive product that is everywhere where their users want it. Recent partnerships such as Android on Microsoft hardware will only help innovate further, Nadella says. He further states that with the integration of Microsoft with ChatGPT, they are looking forward to Google stepping down in the ring themselves and showing everyone what they can do, since Microsoft is confident in its capabilities to go up against Google. Microsoft has already integrated GPT3.5 with Teams. The latest Prometheus model, as Nadella stated, will be a game changer in the search category.
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