Snapchat is revolutionizing augmented reality with its introduction of ray tracing technology to the AR Lens Studio for developers. The technology allows for realistic renderings of light and shine on AR artifacts, bringing the ultra-realistic quality of ray tracing to mobile devices for the first time at this scale. Working in partnership with Tiffany & Co., the first Lens built with ray tracing allows users to try on Tiffany Lock bracelets using AR and purchase them directly within the app. This new development enhances the quality of any Lens featuring objects where lighting bounces and is reflected on their surface, such as metals, stones, and glass surfaces.

Snapchat AR

Ray tracing is a rendering technique used in computer graphics to create realistic images by simulating the behavior of light in a physical environment. It works by tracing the path of light rays as they interact with objects and surfaces in a virtual scene, calculating the way they would behave in the real world. This allows for accurate and realistic reflections, refractions, shadows, and other lighting effects. By creating images based on the actual physical behavior of light, ray tracing can create images that are visually more convincing and lifelike than other rendering techniques, making it a popular choice in fields such as animation, video games, and product design.

Snapchat has been working hard to improve its technology in the shopping Lens creation area, given that 250 million Snapchat users engaged with its AR Shopping Lenses more than 5 billion times in 2022. The introduction of ray tracing technology to its app could also help the company better compete with larger social media companies, such as Instagram and Messenger. Additionally, Snap has recently partnered with Amazon for its augmented reality-powered Virtual Try-On shopping experience, starting with eyewear but with plans to expand into other categories in the months ahead. With these new AR improvements, Lenses featuring AR diamond jewelry, clothing, and much more can now reach ultra-realistic quality, making the shopping experience personal, accessible, and fun for Snapchatters worldwide.

RELATED:

(Via)

RELATED ARTICLESMORE FROM AUTHOR