According to a report released by CINNO Research, the sales of folding screen phones in China saw a significant year-on-year growth of 54% in January 2023, with a continued double-digit growth trend. This comes after the sales of folding screen phones in China reached 2.83 million units in 2022, showing a remarkable increase of 144.4% year-on-year.
OPPO has emerged as the market leader in China’s folding screen phone market, capturing a 30% market share in January 2023, up by 22.1%. This growth is attributed to the strong performance of OPPO’s Find N2 and Find N2 Flip models, with their folding phone penetration rate increasing to nearly 4%, up by 3%.
Meanwhile, Huawei’s market share dropped by 33.2% year-on-year to 25.7%, with the company’s dominance in the folding phone market being challenged by the emergence of new players and the launch of more new products. This has led to the gradual formation of a “tripod” market pattern, with OPPO, Samsung, and Huawei occupying the top three spots in terms of market share.
Samsung’s market share remained stable at 23.2%, with its strategy of flooding the Chinese market with a large number of devices helping to maintain its position. Honor saw the most significant growth, with its market share increasing by 9.8% year-on-year to 12.8%, thanks to the success of its new generation of folding models, Magic V.
In terms of folding screen forms, the vertical folding form accounted for 42% of China’s folding phone sales in January 2023, a year-on-year increase of 2%. In terms of price, the sales of folding screen phones above 15,000 CNY accounted for 12% of the market, a sharp drop of 26% year-on-year.
Overall, this report highlights the continued growth and competitiveness of China’s folding screen phone market, with OPPO leading the pack and challenging Huawei’s dominance. It also reveals an interesting shift in the pricing of folding screen phones, with more sales occurring in the mid-range price bracket.
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(Source)
