In 2022, only two Android devices made it to the list of the top ten best-selling smartphones globally, as per research firm Counterpoint. These devices were Samsung’s budget-friendly models, Galaxy A03 and Galaxy A13. The remaining spots were dominated by Apple’s iPhones, with the iPhone 13 leading the chart.

Samsung

This result is not surprising, considering Apple’s dominance in the smartphone market. With only a few models launched each year, consumers looking to buy iPhones have limited options, which leads to them choosing one of the newer iPhone models. On the other hand, the vast number of Android devices available means that consumers can always find several models fitting their requirements. That can be budget, camera setups or just a better battery. This trend has been consistent for several years and is unlikely to change anytime soon.

This implies that Apple is increasingly benefiting from the growing competition in the Android space. For the first time last year, eight iPhone models made it to the top ten best-selling smartphones chart. The iPhone 13 and iPhone 13 Pro Max led the chart from January to August, followed by the iPhone 14 Pro Max, which received very well for the next three months succeeding its launch. The iPhone 14 topped the chart in December.

Overall, the iPhone 13 accounted for five percent of all smartphones sold last year, followed by the iPhone 13 Pro Max and iPhone 14 Pro Max. The Samsung Galaxy A13 took the fourth spot, followed by a range of iPhone models and the Galaxy A03. Counterpoint notes that the latest iPhone Pro Max model sold more units than the Pro and base models for the first time.

Counterpoint estimates that the top ten best-selling smartphones will account for a larger share of total shipments in 2023, as Android OEMs are shrinking their smartphone portfolios. There were around 3,600 active smartphones in the global market in 2022, down over 14 percent from more than 4,200 in 2021. This trend is expected to continue as brands focus on focus on premium segments to increase profitability.

In the Android space, Samsung’s Galaxy A13 was a popular choice in the Caribbean, Latin America, and India. Despite the competition, Apple remains a dominant force in the global smartphone market.

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