India is a crucial market in the world due to its large population that surpasses entire continents. Many companies, including like Xiaomi and BBK Group, have established their headquarters (with sub-brands like Realme and Poco) in this Asian country. Apple is also looking to expand its focus on India, the world’s second-largest smartphone market. Here are the details…
Apple Shifts International Sales Strategy to Prioritize India Market
Apple is planning to focus more on India, the second-largest smartphone market in the world. The country will now have its own sales region within the company, giving it more importance. This change is happening because the person in charge of India, the Middle East, the Mediterranean, East Europe, and Africa is retiring, and someone new will be in charge of India alone.
Even though most people in India use Android phones, more and more people are interested in buying Apple products. That’s why the company has started making some iPhone models in India and is investing money to improve production there. Right now, there are no Apple stores in India, but the company is planning to open stores in Mumbai and New Delhi soon. In the meantime, people can buy Apple products online.
India is important to Apple because sales have slowed down in other parts of the world. If Apple can sell more products in India, it can make up for the slower sales in other regions. By focusing more on India, Apple hopes to increase its market share and make more affordable products that people in India can buy. It’s worth noting that Apple’s increased focus on India is not just about sales. The company has also been working with local developers and investing in the Indian app economy.
In 2020, Apple announced the launch of the App Accelerator in Bangalore, which is a center where Indian developers can get help from Apple experts to improve the quality of their apps and make them more successful. This initiative shows that Apple is committed to supporting the growth of the Indian app ecosystem and is willing to invest in the country’s technology talent.
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