Meta, formerly known as Facebook, is a social media company founded in 2004 by Mark Zuckerberg. With over 2.8 billion monthly active users across its various platforms, including Facebook, Instagram, and WhatsApp, Meta is one of the world’s largest social media companies. Mark Zuckerberg announced today on his Instagram channel that the company’s paid verification program is now available in the United States.
Those who sign up for Meta Verified will receive a blue verification badge on both Facebook and Instagram, “proactive impersonation protection,” and direct access to customer support. The program is priced at $12 per month via the web and $15 per month for iOS or Android users to account for platform fees. Subscribers will also receive stars each month that can be used to tip Facebook creators, as well as extra stickers for Stories and Reels.
In contrast to Australia and New Zealand, Verified subscribers in the US won’t immediately gain increased visibility in some parts of the apps. According to a Meta spokesperson, the company is taking the time to further explore this feature’s value and learn from user feedback before considering expansion outside of Australia and New Zealand. While continuing to test the program, Meta intends to explore other features that could be added to Verified.
Meta’s verification program differs from Twitter Blue, as it requires Instagram and Facebook users to provide government-issued ID that matches their account name and photo. Additional eligibility requirements include being 18 or older and having two-factor authentication enabled.
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(Via)
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