A new rumor had hinted at Oppo planning on exiting the European market. Apparently, the brand and OnePlus will be pulling out of this region, but an executive has now denied this rumor. So here are all the details.
For those unaware, recent rumors had hinted at Oppo and OnePlus exiting the European and UK markets. However, senior official James Paterson has stated otherwise, at least for OnePlus that is. The Global Public Relations Manager from the Chinese smartphone maker stated that “OnePlus will not exit from Europe and the UK and maintains stable operations in local markets. OnePlus will continue to invest in Europe and provide more innovative product and solutions for its users.”
Unfortunately, it is still unclear if Oppo still plans to exit this region. The original report claimed that the companies are exiting the region due to a rough market condition in Europe. This includes issues with high sales costs while consumer purchasing power fell due to economic decline. In other words, it became difficult for both brands to operate profitably in those markets. Thus, Oppo decided to scale down its operation in Europe to better deal with the conditions in Europe.
Based on a Counterpoint Research report, smartphone shipments overall in Europe fell by 17 percent in 2022. This marked the worst year for the industry with Oppo seeing a sizeable decline of sales by 39 percent year on year in the fourth quarter in 2022. But it is confirmed that at least OnePlus is planning on continuing its operations in the region. So stick around for more updates regarding this matter.
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