On April 11th, Elon Musk, the CEO of Tesla and current owner of Twitter, posted a photo on his personal Twitter account showing the signboard outside Twitter’s San Francisco headquarters with the letter “w” removed. The white “w” had been painted over to blend in with the background of the sign, leaving the company name as “Titter”. Musk had previously proposed changing Twitter’s name to “Titter” and had even launched an online survey about it. This recent move seems to be his response to his own proposal.

Musk wrote in the caption of his photo that the landlord of Twitter’s headquarters had required that the Twitter logo remain intact, so they painted over the “w” to solve the problem. This change appears to have been in the works for several days, with photos of the headquarters sign uploaded to the platform by several Twitter users.

This is not the first time Musk has made changes to the Twitter logo. Last week, he replaced the iconic blue bird logo above the Twitter homepage button with a dog’s head, causing a 20% surge in the price of Dogecoin, a cryptocurrency he supports. Musk has been making several renovations to the Twitter headquarters since taking over the company. In January of this year, he sold hundreds of items from the office building, in an attempt to increase Twitter’s revenue.

The landlord of Twitter’s San Francisco headquarters, SRI Nine Market Square LLC, has been at odds with Musk over several issues. Earlier this year, SRI filed a lawsuit against Twitter, accusing the company of failing to pay about $3.4 million in monthly rent for the headquarters building in December 2021 and January 2022. At the time of writing, neither Musk nor SRI have responded to requests for comment on the recent changes to the Twitter logo.

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