Google has long dominated the search engine arena, with a market share that exceeds 90% in most countries. This level of dominance has raised concerns about the company’s monopoly power, with some critics suggesting that it could stifle competition and harm consumers. Despite various antitrust investigations and lawsuits, Google remains the most widely used search engine worldwide, with billions of searches conducted on its platform every day. However, this may be the first instance in a long, long time when the search engine giant would have to worry about its market position, as Samsung may have considered making Bing its preferred search engine instead of Google.
Microsoft’s Bing has been playing catch-up to Google for years, but the integration of artificial intelligence (AI) chatbot ChatGPT’s technology into Bing has made it smarter than ever before. This spells a huge threat to Google, which failed to launch its own AI, Bard, in a spectacular way as compared to ChatGPT. The news about Samsung adopting Bing reportedly caused Google employees to enter panic mode. Google’s contract with Samsung currently earns the company an annual estimated revenue of $3 billion, and losing Samsung could result in missing out on an annual revenue of $20 billion if Apple follows suit and also switches to Bing as the default search engine on its devices.
Google is responding by accelerating its own AI technologies, with recently unveiled plans to offer a new AI-powered search engine that offers a more personalized experience than the existing one. Although Bard, Google’s own chatbot, has not been received as well as ChatGPT, the company remains obsessed with modernizing its search engine experience, which was worth $162 billion in 2022. In this rapidly evolving race of AI-oriented search engines, Google seems to be firing at all fronts, only because the competition has racked up a number of strong points as well. Time will tell if Google excels in this race, or is left behind, thanks to OpenAI‘s ChatGPT.
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