A new report released by market research firm Counterpoint Research reveals that 72% of smartphone users in India are anxious about their phone’s battery life. The report highlights the increasing dependence of users on their smartphones and the psychological impact of low-battery anxiety.
40% of people state their phone is the first & last thing they see each day
The study showed that 65% of the respondents reported that a dead battery would affect their mood. Additionally, 72% of respondents said that they started to feel anxious after their phone’s battery fell below 20%. The report also found that 40% of respondents use their phone as the last thing before sleeping and first thing after waking up, indicating the level of attachment users have with their phones.
Further, the study found that 87% of respondents use their phones while charging, and about half charge their smartphones twice a day. The report also revealed that 60% of the respondents said they would change their phones for better battery life.
The study categorized the discomfort associated with low-battery anxiety into six categories: worry/anxiety, isolated from the world, helpless, fear of missing out, nervous, and unsafe. “Worry/anxiety” was the most commonly felt emotion, with 28% of respondents selecting this option.
The findings of the report suggest that smartphone users in India may benefit from improved battery life and charging infrastructure to reduce the level of anxiety associated with low battery. It also highlights the need for manufacturers to prioritize battery life in the development of new smartphones.
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(Via)
