Marketing and advertising are quite important for smartphone manufacturers. These strategies are often implemented to highlight the key features of the device and to appeal to the target audience, directly influencing sales. However, in some instances, some brands make “wrong” decisions, attempting to deceive consumers with their marketing methods. Unfortunately, the latest example of this occurred with Samsung. The company, which launched the Galaxy A24 model in Malaysia, lied by promoting a phone with 8GB of RAM as though it had 16GB. Here are the details…
The Story Behind the ‘Fake’ 16GB RAM Deception on Galaxy A24
Samsung is doing everything it can to boost sales of the Galaxy A24, which it recently launched in Malaysia. However, it seems that the features of this $200 phone are not enough for the company. Therefore, it’s attempting to present the virtual RAM feature differently to consumers. In marketing materials, the phone, which has 8GB of real and 8GB of virtual RAM, is shown as having 16GB of RAM. Unfortunately, this tends to increase people’s expectations of the device and has a tendency to mislead consumers.
Despite Samsung being a long-standing leader in the smartphone market, its position is not guaranteed. Therefore, it must constantly introduce new products and increase both its sales and profitability by marketing them correctly. Regrettably, it should also refrain from telling falsehoods in the process. Of course, the word “lie” in this scenario is somewhat strong.
Because technically, with the RAM Plus software, you can indeed convert some of the storage space into virtual RAM. However, this does not justify marketing the Galaxy A24 in such a manner. Moreover, this is unfair to the device, which comes with decent technical specifications for its price.
amsung Galaxy A24:
| Category | Features |
|---|---|
| Display Size | 6.5 inches |
| Display Technology | Super AMOLED |
| Display Resolution | 1080×2340 (FHD+) Pixels |
| Refresh Rate | 90 Hz |
| Battery Capacity | 5000 mAh 25 W |
| Camera Resolution | 50 MP + 5 MP + 2 MP |
| Front Camera Resolution | 13 MP |
| Operating System | Android 13 (T) |
| RAM | 8 + 12 GB |
| Internal Storage | 128 GB |
| Chipset | MediaTek Helio G99 (MT6789) |
| Fingerprint Sensor | Yes |
| USB Connection Type | USB Type-C |
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