There are feelers that Realme will discontinue its sub-brand DIZO after its CEO Abhilash Panda stepped down. The resignation of Panda was the culmination of a series of ping-pongs that now point to a reorganization of the brand. This is coming just two years after the DIZO sub-brand was unveiled.

Realme

Realme had hyped the DIZO sub-brand when it was launched in 2021. A raft of DIZO products followed the launch of the brand. The product lineup of DIZO included Bluetooth neckbands, hair dryers, trimmers, TWS earbuds, feature phones, and smartwatches. Specifically, from 2021 when it kicked off, DIZO has launched 17 smartwatches, 13 Bluetooth audio accessories, a hair dryer, three feature phones, and three hair trimmers.

DIZO caught the attention of the market with its whirlwind performance within its first year. DIZO’s CEO Panda also claimed DIZO was one of the leading smartwatch manufacturers in India, quoting Counterpoint Research.
It however seems that the DIZO bubble is already burst and Panda had resigned from his position. Realme seems to have also quietly distanced itself from the DIZO brand.

A fallout of Panda’s departure could be the shutting down of DIZO by Realme. The entire DIZO media communications team has left recently. Realme is yet to make any official statement relating to the shutdown of DIZO at this time. The brand had been silent since February without any updates or announcements.

Even with the possibility of a shutdown, Realme will continue to provide software support for all DIZO products and after-sales assistance. Last month (April), Realme announced the overhaul of its Techlife brand which will now be under the Narzo sub-brand. DIZZO could also be likely subsumed under the Narzo brand. Users of DIZO products could then easily access support for their gadgets via Narzo’s support ecosystem. It remains to be seen how the failure of the DIZO brand could hurt Realme.

There could be suspicion that the Narzo brand could also go the way of DIZO. A robust response and clarification are expected from Realme to calm negative suspicion.

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