When it comes to Apple products, design and aesthetics are just as important as performance. The company, which desires flawless appearances for its products, has long been working specifically with renowned designers. For instance, legendary names like Jonathan Ive are behind many iconic Apple products. Recently, some of the designs that never came to life have been leaked online. It appears that the company once considered adding a touch of color to its MagSafe chargers. Here are the details…
Color MagSafe chargers prototyped by Apple, but seemingly abandoned
Developing a new product is a comprehensive task and requires solid preparation beforehand. For this reason, tech companies spend billions of dollars on their Research and Development departments every year. Although they often see returns on these expenditures, sometimes products that have been worked on for a long time never progress beyond the prototype stage. For example, in 2020, Apple prototyped a variety of colored MagSafe chargers, including Starlight, Green, Pink, Purple, Yellow, Blue, and RED. However, these chargers were never released to the public.
Kosutami is an avid collector of Apple prototypes and rare Apple products. Recently, they acquired a MagSafe charger in the unique Starlight color. They shared some thoughts on this topic, saying: “I recently came across some prototypes and new information. It appears that the MagSafe chargers used to come in various colors, much like their MagSafe MacBook charging cables, but with a more saturated hue. I’ve even tried it with the unreleased Magic Charger.”
The reasons for Apple’s decision to abandon the colored MagSafe chargers are unknown. It’s possible that the company decided that the colors didn’t fit with its overall design aesthetic. It’s also possible that the cost of manufacturing the colored chargers was too high. Whatever the reason, Apple’s decision to not release the colored MagSafe chargers is a disappointment to many fans. The chargers would have offered a way to add a pop of color to Apple’s otherwise monochromatic lineup of accessories.
However, there is still hope for those who want a colorful MagSafe charger. Third-party manufacturers have begun to release their own versions of the chargers in a variety of colors. These chargers are often more affordable than Apple’s own chargers, and they offer the same level of performance.
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