Xiaomi India has announced its plans to use local content in the production of its smartphones in India. The company has also signed up Optiemus Electronics to manufacture Bluetooth audio devices, thus extending the Xiaomi brand to the hearables segment in India. Xiaomi currently produces smartphones and smart TVs in the subcontinent.
Optiemus Electronics manufactures smart hearables for a number of brands including Noise and Ambrane. The company will manufacture the upcoming Bluetooth neckband from the partnership at its Noida manufacturing facility. The single-assembly line facility can produce 40,000 units per day and employs about 70 persons. It is however unclear the value of the new Xiaomi-Optiemus partnership.
Xiaomi hopes to leverage the Optiemus deal to accelerate its localization policy for both its products and components. It says it hopes to expand such collaborations to a wider range of categories across its product lineup. The move snugly fits into the Made in India policy that encourages local manufacturing. Xiaomi says that Optiemus will be making the printed circuit board assemblies (PCBAs) for the devices and also do the final assembly and testing of the product.
Optiemus expressed satisfaction with the partnership with Xiaomi India. It stressed that the collaboration is a significant testimony to its expertise and growing capabilities. Xiaomi and Optiemus both expect the new partnership to grow beyond the initial level and expand the use of local components in their products. Xiaomi also seeks to shore up its outlook in India on the back of a negative bounce in 2022.
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