Smart wearables manufacturer Noise has announced that it produced 1 million units of its smartwatches last month. This follows the move earlier this year by the brand to shift manufacturing capacity to India. The brand stated earlier this year that 90% of its smartwatches will be manufactured in India.
The new Noise milestone is further evidence of the impact the Make In India program has had on the Indian manufacturing sector. The government continues to deliver incentives both at the central and regional levels. With one million Noise smartwatches manufactured locally in India last month, the brand hope to continue on an upward trajectory. The company says it has even surpassed its initial target of making 1 million units every month. Noise also claims that it is the first brand to ship more than 3 million made-in-India smartwatches.
Noise has also reiterated its unwavering commitment to the Make In India initiative. Its May achievement, according to the brand, is a clear demonstration of its deep-rooted dedication and understanding of the Indian market. Noise says it will continue to pursue relentlessly the goal of making India self-reliant across several facets. The company hopes to sustain its strong performance in the second half of the year. It could even achieve new milestones in production going forward.
India continues to benefit immensely from the surge in made-in-India goods. It has grown in capacity and continues to leverage its huge population for greater effect. There are policies and incentives, coupled with a relatively cheaper labor force.
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