In a long-coming announcement, Linda Yaccarino took to Twitter to reveal that she has officially assumed the position of CEO at the popular social media platform, Twitter. The news had surfaced some time back when Elon Musk tweeted about it. Yaccarino’s expertise lies in understanding the evolving landscape of content consumption and harnessing the power of technology to deliver compelling advertising solutions. With her extensive background in advertising and media, it is expected that Yaccarino will lead Twitter into a new era of growth and innovation.
Linda Yaccarino has extensive experience in the Content and Media industry
Yaccarino’s career has been marked by notable achievements and influential roles within the industry. Having spent 15 years at Turner Entertainment, she rose to the position of Executive Vice President and Chief Operating Officer of Advertising Sales, where she played a pivotal role in her positions in advertising and marketing.
In 2011, Yaccarino joined NBCUniversal as the head of advertising sales, where she made significant contributions, including the successful launch of the Peacock streaming service. Her expertise propelled NBCUniversal’s advertising division to new heights.
Beyond her work in the media industry, Yaccarino has been actively involved in various organizations and councils. She joined the Advertising Council in 2014, showcasing her dedication to philanthropic endeavours. Additionally, in 2018, Yaccarino was appointed by President Donald Trump to the President’s Council on Sports, Fitness, and Nutrition, demonstrating her wide-ranging expertise and influence.
In January 2021, Yaccarino assumed the role of Chairman of the Board of the Advertising Council, a position she will hold until June 30, 2022. During her tenure, she collaborated with the Biden administration to develop a COVID-19 vaccine campaign featuring Pope Francis. Furthermore, Yaccarino chairs the World Economic Forum’s Task Force on the Future of Work, adding to her commitment to shaping the global dialogue on important issues. That’s quite an impressive portfolio.
While Yaccarino’s appointment as Twitter’s CEO drew attention and commentary, some pointed to Elon Musk‘s skepticism of the World Economic Forum, an organization with which Yaccarino has ties. Musk, known for his commitment to free speech, reassured his followers that Yaccarino’s association with the forum would not compromise Twitter’s overall goals.
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