Apple is a successful company in both commercial and technological terms. They have a knack for setting trends, even with technologies that have been around for a while. Virtual reality and augmented reality are two examples of this. While the “Metaverse” hype has been overblown, AR and VR have never been more popular than they are right now, thanks in part to Apple’s upcoming Visual Pro headset. In response to this potential threat, some manufacturers are preparing to try to counter Apple’s influence. Here are the details…
The Mixed Reality Market Heats Up as Apple and Android Square Off
Apple announced its new mixed reality headset, Vision Pro, at WWDC 2023. The headset has impressive features, but it won’t be released until early 2024. This has disappointed some people, but it has also opened a window of opportunity for others. Apple’s rivals are also working on mixed reality headsets.
The Android group, on the other hand, is developing a range of MR products at different price points. Samsung is reportedly working on a pair of MR glasses that will be priced around $300. Google is also developing an mixed reality operating system (OS) and chipsets for MR devices. Qualcomm is providing its Snapdragon XR2 chipset for MR headsets from other companies, such as Magicleap.
Industry insiders are expecting a confrontation between Apple and the Android group in the mixed reality market, just like the current smartphone race. Counterpoint Research expects global MR-XR headset shipments to grow from 18 million units in 2022 to 110 million in 2025 and 1 billion in 2030. But for this we have no choice but to wait
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