Logitech is one of the first companies that comes to mind when it comes to computer accessories. The company has a wide range of products that includes keyboards, mouse, headphones, and webcams. In addition to these, Logitech has also made investments in the industry, acquiring companies like Astro and Blue. However, according to recent reports, Logitech is planning to discontinue the Blue microphone brand and will sell the Yeti and Astro products under the Logitech G brand. Here are the details…
Logitech to Discontinue Blue Microphones Brand, Yeti and Astro to Continue Under Logitech G
Blue, a well-respected brand in the audio industry, is being discontinued by Logitech. Instead, the company will sell its Blue products under the Logitech G brand, which is aimed at gamers and streamers. Blue Microphones is known for its high-quality microphones, including the Yeti. However, Logitech believes that it can better serve its customers by consolidating its audio brands under the Logitech G umbrella.
The Yeti microphone will be rebranded as the Logitech Yeti and sold under the Logitech G brand. Other Blue products, like the Snowball microphone and the Blue VO!CE audio processing software, will also be sold under this brand. Logitech has also announced that it will be launching a new Astro product in the near future. This new product will also be sold under the Logitech G brand.
“We are committed to providing our customers with the best possible experience,” said Logitech CEO Bracken Darrell. “By consolidating our audio brands, we can offer a wider range of products and services that are better tailored to the needs of gamers and streamers.”
The discontinuation of the Blue Microphones brand is a surprising move, but it is one that Logitech believes is necessary to better serve its customers. The company is confident that its customers will be happy with the new Logitech G products, which will offer a wider range of features and functionality.
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