The competition between digital content platforms is heating up. Netflix and Disney+ are the current leaders, but Apple TV+ and others are trying to catch up. Two key factors in this competition are the quality of the content and effective marketing. Netflix is a master of marketing, while Disney+ has great content. Apple is hoping to combine the two by posting the entire first episode of its new show, Silo, on Twitter. Here are the details…
Apple Takes a Page Out of Netflix Marketing’ Book
Twitter, now managed by Elon Musk, has been offering a variety of benefits to its Blue subscribers for some time. This includes the ability to post longer videos than usual. However, the company recently surprised everyone by posting the entire first episode of Apple’s science fiction series Silo on Twitter. This means that people who were curious about the series but were hesitant to watch it because they were unfamiliar with the platform now have a chance to give it a try.
Of course, Elon Musk didn’t ignore this post. He acknowledged Apple’s move in another Twitter post. In his tweet, he made the following remarks: “Watch the entire first episode on this platform. Great move by Apple! Note, you can Airplay from your iPhone to TV to watch on a big screen.”
In addition to posting the first episode on Twitter, Apple is also running a promotion where viewers can get a free one-month subscription to Apple TV+. This is a great opportunity to try out the service and see if it is right for you.
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