Micromax re-entered the Indian smartphone market in 2020. However, the company launched only a few phones today. Another homegrown brand Lava has been launching phones consistently since the last year. Recently, it announced the AGNI 2 5G which was well received by critics and buyers. Now, Micromax, Lava, and Karbonn are set to make a comeback in the Indian market as reported by ET.
Indian smartphone brands set to make a comeback in the country
Micromax, Lava, and Karbonn were popular names in the Indian smartphone market when it was in its early stages. They enjoyed a market share of 45 percent during their peak in 2013 and 2014. However, with the entry of Chinese brands like Xiaomi, OPPO, Vivo, the Indian makers soon lost their way in the country.
As per the latest development, Micromax, Lava, and Karbonn will be targeting the low-budget and mid-range price segments. Due to government pressure Chinese brands have already moved away from the affordable segment and are launching expensive phones above the Rs 10,000 price bracket. Very few smartphones like the Redmi A2 and Infinix Smart 7 are available under Rs 8,000 segment. This provides a solid opportunity for Indian brands to make a comeback and win the trust of consumers as well as some market share.
The report adds that brands like Micromax, Lava, and Karbonn believe that consumers don’t have any choice in the entry-level price forcing them to buy refurbished phones, on finance schemes, or pause their plan to buy smartphones. Karbonn is planning to launch a smartphone at Rs 4,999 whereas Micromax could announce a new device at Rs 5,999. However, this could be bundled with telecom carriers like Jio and Airtel. Lava is reportedly planning to launch more 5G smartphones at sub-Rs 10,000.
Related:
- Lava Agni 2 unboxing & first impressions
- Xiaomi India undergoes reshuffling, major layoffs bring employees down to 1,000
- Samsung Galaxy S23 gets June 2023 super camera update in India
