Elon Musk’s draconian policies on Twitter made the platform limiting for users, which gave rivals like Meta an opportunity to launch an alternative. Threads by Instagram is the latest attempt to challenge Twitter’s Dominance, and unlike previous attempts such as Truth Social and Koo, it is gaining traction with users. However, Threads is not without its flaws. The platform lacks some basic features like search, hashtags, and a following feed. Meta has said that it plans to add these features in the near future.
New features could make Threads a worthy Twitter rival
Adam Mosseri, the head of Instagram, said that the team behind Threads is working to add the missing basic features to the platform. These features include search, hashtags, a following feed, graph syncing, and diverse support. Mosseri also said that messaging may be enabled soon, but he did not give a specific timeline.
The platform has been criticized for its lack of features, and these additions will make it more competitive with other social media platforms, especially Twitter. It is worth noting that Threads has received a solid headstart. The platform has already surpassed 30 million signups, and it was the top free app in Apple’s App Store as of Thursday morning. However, it remains to be seen whether Threads will be able to maintain its momentum.
Threads’ tight integration with Instagram has been a major factor in its success. Users can simply link their Instagram account to Threads, and they’ll be able to start sharing content with their friends and followers right away. This makes it easy for people to get started with Threads, and it also helps to retain users who are already on Instagram.
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