India is becoming increasingly important in the world of technology. The country has a large population, which makes it a major market for products and services. This has attracted investment from tech giants like Apple and Foxconn, who are even setting up manufacturing plants in India. Motorola is one of the companies that has invested in India. The company plans to increase its investment in the country over the next few years, as it aims to become one of the top three global players in the smartphone market. Here are the details…
Motorola’s Ambitious Plans to Conquer the World’s Second-Largest Smartphone Market
Sergio Buniac, the President of Motorola Mobility and Senior Vice President of Lenovo Mobile Business Group, recently spoke about the company’s ambitious plans for India. Buniac said that Motorola aims to double its volumes in India within this year and increase them by four times by 2026. In order to achieve these growth goals, Motorola is making significant investments in research and development in several countries, including India.
“We’ve seen our sales double compared to last year calendar year, in the online space. This year calendar we are doubled in terms of in terms of sell-out. And in terms of sell-ins, we’ve seen a 57% of the same calendar year, at a premium to the market which means a 43% growth for us, since the industry declined,” he said.
However, Motorola’s operations in India are quite challenging, particularly due to the presence of Chinese smartphone manufacturers, who pose a significant threat by holding almost a 70% market share. As you may know, companies like Xiaomi and Oppo pay great attention to India, even owning brands specific to the region like Redmi. Consequently, competition in the entry-level and mid-range device segments is incredibly intense. Unfortunately, the premium segment, priced from 30,000 RS and above, isn’t much different and is primarily dominated by Apple, Samsung, and OnePlus.
The company will need to execute its strategy effectively in order to achieve its goals. However, if it succeeds, it could become a major player in the Indian smartphone market.
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