Nothing just unveiled its highly anticipated smartphone, the Phone (2), for the global market. The device arrives as the successor to the Phone (1) and is the second handset from the brand. The company has built smartphones with a unique identity in the market, but it appears that they do not have any plans to make a device that folds.
Nothing isn’t planning on launching a foldable phone
Carl Pei, the CEO of Nothing, sat for an interview with India Today where he answered a couple of interesting questions. The executive officially confirmed that the brand has no plans on releasing a foldable smartphone. He believes that this segment of smartphones is still niche and only targets a very specific group of consumers. Furthermore, Pei stated that he isn’t too fascinated with such devices and feels like they are forced onto consumers who don’t really require such a smartphone.
The CEO went as far as to claim that most foldable smartphones seem practically identical to him. He further added that the similarities are quite evident once you remove the logo and customers would not be able to differentiate between foldable offerings from different brands. As of right now, major smartphone makers like Samsung, Huawei, Xiaomi, Motorola, and have already launched such devices.
Interestingly enough, even OnePlus is rumored to soon launch its first-ever foldable smartphone in the market as well. Carl Pei calling foldable devices niche is also quite ironic considering many look at the Glyph interface as gimmicky as well.
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