Twitter‘s reputation isn’t the best right now, and the company’s past decisions might have something to do with it. However, Elon Musk seems like he wants to get back into the good books of his user base. The company has officially rolled out its ad-revenue-sharing program for creators, with reports suggesting that eligible Blue subscribers have already started receiving payments. The initiative was initially announced by Elon Musk in February, but details on its workings were scarce at the time. However, high-profile users have recently reported receiving notifications about incoming deposits, with one user claiming to be set to receive over $24,000 and other users sharing their screenshots as well. Payouts are based on ads in replies to eligible users’ content.

The creators have to have at least 5 million impressions for each of the past 3 months to be eligible

The program aims to incentivize creators who generate popular content that drives ads, offering rewards to accounts that contribute to Twitter’s revenue generation and help drive new Blue subscriptions. According to a Twitter help article, creators can now earn a share of ad revenue starting from replies to their posts, as part of Twitter’s efforts to enable people to earn a living directly on the platform. Musk emphasized that payouts would be cumulative since he first promised them in February.

Twitter

However, meeting the requirements to receive transfers from the Musk-owned social media company is no easy feat. To be eligible for the revenue-sharing system, users must be Twitter Blue or Verified Organizations subscribers and have garnered at least five million post impressions in each of the past three months. They also need to pass a human review and comply with Twitter’s Creator Subscriptions policies. Eligible users will be paid via a Stripe account. Twitter will soon introduce an application process accessible through the Monetization section in account settings.

The introduction of this program aims to make Twitter a more attractive platform for content creators. Interestingly, it comes shortly after Meta‘s launch of its Twitter competitor, Threads, which quickly gained significant traction, amassing over 100 million users within its first five days. This figure surpasses the previous records held by ChatGPT and TikTok.

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