iPhones are becoming increasingly popular in India. The sales are helping Apple to gain smartphone market share in the country. The Cupertino-based tech giant also opened two retail stores earlier this year in Mumbai and Delhi. Now, a report by CyberMedia Research has revealed Apple’s performance in the second quarter of 2023 in India. Read on to know more below.
Apple experiences significant quarterly growth in India
Apple reported a 70 percent growth year-on-year in terms of iPhone shipments in India in Q2, 2023. The current generation iPhone 14 series as well as its predecessor, the iPhone 13 lineup contributed to the company’s stellar performance. Notably, the older iPhone 11 and iPhone 12 models also drove Apple’s growth. The Cupertino-based tech giant had a larger share of the premium smartphone segment in India.
In Q2, 2023 i.e. from April to July, the iPhone 13 was the best-performing iPhone in India. It had the highest market share of 52 percent owning to online sales and minor differences between the iPhone 13 and iPhone 14 non-pro variants. The iPhone 14 series registered 45 percent of iPhone shipments during the same quarter. The iPhone 11 and iPhone 12 series also contributed two and one percent respectively to Apple’s growth.
Apart from iPhones, Apple’s iPad lineup also witnessed growth in India. The iPad 9th generation was the most popular with a 42 percent market share followed by the 10th generation with 22 percent share. The 2022 iPad Air and iPad Pro series recorded 18 percent and 16 percent market share, respectively.
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