Ever since Elon Musk acquired the microblogging platform Twitter, the social network has been in the news for all the wrong reasons. Now, the company is undergoing a change that may not sit well for many.
Elon Musk has announced that Twitter will be rebranded to X, getting rid of the iconic blue-colored bird logo. Instead of the current logo, the new one will only show the letter ‘X.’
Further, it has also been revealed that the URL x.com will redirect users to Twitter. This may be the most dramatic change coming to the social media platform since Musk acquired it last year.
This could be a step forward for the company towards the long-envisioned super app named X by Elon Musk to offer a wide range of services to the users. Last year, Elon Musk said that buying Twitter “is an accelerant to creating X, the everything all.” Similarly, Twitter’s new CEO Linda Yaccarino said that “X will be the platform that can deliver, well….everything.”
With major changes coming to the platform in a short period and Elon Musk trying to retool the platform to his vision, the platform is facing several issues. Recent significant changes to the platform include firing several top executives and employees, rolling back content moderation policies, restricting access for regular users, and more.
This is impacting business, as Musk himself admitted last week that the ad revenue at Twitter is down 50 percent. It remains to be seen whether rebranding helps the company or adversely impacts the business.
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