Honor used to have a market presence in the Indian smartphone market, but it hasn’t launched a new phone in the country in recent years. However, there are recent reports that the company is planning a comeback, with Realme’s Madhav Sheth as the head of its Indian operations. The Honor 90 is rumored to be the first device to debut in the country after years, and a new report claims it will be unveiled in mid-September with a price tag under Rs. 50,000.

Honor 90 could have tough competition in India

IANS reports Honor 90 will be unveiled in the first half of September. The news agency did not reveal the exact date but claimed the Honor 90 will be priced in India at around Rs 45,000. If true, Honor 90 will have to face cut-throat competition as this category is already filled with impressive phones like OnePlus 11R, Oppo Reno 10 Pro, and even the flashy Nothing Phone (2).

Honor 90

Honor 90 is already available for purchase in Europe with a starting price of €550. It brings notable features like a big 6.7” AMOLED display with 1200p resolution and 66W charging support for the 5,000mAh battery. It comes powered by the mid-range Snapdragon 7 Gen 1 Soc and a flagship-tier camera setup with a 200 MP sensor. There’s a 50MP selfie camera and numerous AI enhancement features.

The smartphone certainly looks good and could grab the attention of many Indian buyers. Good-looking phones with great camera setups sell well in India, as evidenced by the popularity of the Oppo Reno and Vivo V series. Of course, there are other factors that drive sales, such as extensive ad campaigns and influencer collaborations.

Honor’s return to India could be great news for consumers, as they will have more options to choose from. If you’re interested, read how Honor’s comeback in India could play out.

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(Via 1,2)