In a much-needed step towards promoting transparency and responsibility, Meta (formerly Facebook) announced a fresh research initiative aimed at exploring the effect of its platforms, particularly Facebook and Instagram, on political attitudes and behaviour during the US 2020 elections. This new venture follows debates surrounding social media’s role and influence in the democratic process.

Social Media polarizes a lot of people, especially topics surrounding politics

Undeniably, social media platforms, notably Facebook, have turned into stages for democratic debate. They provide a platform for citizens to express their views freely, facilitating robust political discussions between citizens, candidates, campaigners, and advocacy groups. However, the rise of such platforms has been met with increasing concerns, primarily surrounding misinformation, political polarization, and potential abuse during election periods.

Meta

To address this issue and continue promoting the positive aspects of social media on democracy, Meta launched the research partnership. The endeavor is a collaboration with independent external academics led by Professors Talia Stroud and Joshua A. Tucker. Fifteen additional researchers, selected for their expertise, will also participate in this initiative.

The project is guided by three principles: independence, transparency, and consent. The research will be independent from Meta, with the external researchers neither being paid by nor answerable to the company. To ensure transparency, the researchers have committed to publishing their findings in open access format, documenting study plans, hypotheses in advance, and releasing initial commitments upon the studies’ publication. Participants in the study will give informed consent for their data to be used in the research.

Meta’s initiative signifies its acknowledgment of the potential impacts of social media on democracy and its commitment to making necessary changes. Following the controversy over the 2016 US election, the company has tripled its safety and security workforce and collaborated with government and law enforcement to combat election interference. Meta hopes that the findings from this research partnership will contribute to shaping the rules of the internet to benefit democracy and society.

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