Massively popular YouTuber Jimmy Donaldson, known as MrBeast, has lodged a lawsuit against Virtual Dining Concepts (VDC), the firm behind his delivery-only fast food chain, MrBeast Burger. The issue stems from an alleged disregard for quality in favour of rapid expansion by VDC, ruining the popular YouTuber’s brand that sells burgers throughout the States.

The lawsuit states that VDC was capitalizing on MrBeast to lure in other clients without focusing on MrBeast Burger

Reports suggest that the company’s focus on swift growth led to substandard food that negatively impacted the brand’s image. The suit filed by MrBeast aims to dissolve the licensing agreement and shut down the operation altogether, citing egregious flaws in food quality and service.

MrBeast Burger

Negative reviews of the brand abound, with customers labelling the burgers as “inedible” and “revolting.” A multitude of customer complaints revolve around raw meat, cold fries, missing ingredients, and orders that never materialized. Some of the ghost kitchen locations botched the branding aspect, delivering food in generic packaging or even 7-11 bags.

The YouTube star’s legal team asserts that VDC failed to rectify these quality issues despite being approached. Further, they contend that MrBeast has not been compensated despite being owed royalties. Adding fuel to the fire, the suit also alleges that VDC often registers trademarks and uses branding without prior approval.

The lawsuit indicates that VDC is exploiting the MrBeast brand to lure in other celebrities while neglecting support for new brick-and-mortar establishments that could potentially slice into its profits.

In 2020, the collaboration was initiated as a pandemic response strategy to boost delivery services and aid fans and restaurants when dining in wasn’t viable. Unfortunately, the business model’s weaknesses have been exposed as ghost kitchens aren’t held to the same regulatory standards as traditional restaurants.

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