Disney+ is bringing some changes to its subscription service. The platform is planning to raise its prices while also fighting against the notorious account sharing that is rampant across any subscription-based model.
Disney+ follows Netflix’s footsteps
During its recent earnings call, Disney CEO Bob Iger announced that the ad-free model of the Disney+ premium tier will see a price hike. Starting October 12, Disney+ will now cost 13.99 US Dollars over the current 10.99 US Dollars. Similarly, even Hulu is bumping the price of the ad-free tier to 17.99 US Dollars per month. But it’s not all bad news, the company is offering customers who are willing to bundle services.
A new Duo Premium subscription will roll out soon, which brings both ad-free tiers of Disney+ and Hulu for 19.99 US Dollars. Furthermore, it was also announced that the ad-enabled model will go live in Europe and Canada for just 8 US Dollars. Disney seems to be taking a page from Netflix’s playbook by cracking down on account sharing.
The company is working to fix this issue soon and is “actively exploring ways to address account sharing and the best options for paying subscribers to share their accounts with friends and family.” As per the announcement, these changes will likely go live sometime next year.
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