Apple is pushing its mobile payment service, Apple Pay, in a big way, and they’re using the catchy tagline “#PayTheAppleWay.” So how does this work? For every $100 paid using the app, Apple gets 15 cents. It doesn’t sound like much, but this could make them $4 billion this year!
Apple Pay is poised to be the biggest competitor to Google Play soon
People love Apple Pay. Why? You don’t even need to pull out your iPhone if you have an Apple Watch. Just tap, and you’re done. No more dropping credit cards while everyone behind you gets impatient. Most stores accept it, so Apple is promoting it with TV ads. In one ad called “The Dance,” a woman struggles with her credit card, while another shopper easily uses Apple Pay. The message? You know it.
Another ad, called “Captcha,” shows a woman failing to prove she’s human online. She gives up and finds another website where she can pay with Apple Pay. Just one tap, and she’s done!
The “Pay the Apple Way” campaign is happening in the U.S. and the U.K. The company’s making this big push because the payment service is part of their second-largest business, Services, which made $21.21 billion last quarter. That’s an 8.2% increase from last year!
This new thing isn’t about selling more iPhones. It’s about getting people to use the service regularly. The company isn’t just promoting a way to pay; it’s changing the way we shop and pay for things every day. It’s more than a business for the trillion dollar company; it’s a big step into the future.
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(Via)
